Blog DEL EDITOR__: February 2012

Here is the beginning of my post. And here is the rest of it. Read more!

Our Mission Statement

MISSION STATEMENT
WICKED BUENOS AIRES

SUMMARY

1. Our vision: a magazine, a philosophy
2. Our commitment
3. Editorial
4. Technical features
5. Our Target
6. Our values
7. Restrictions
8. Distribution
Appendix
Wicked Buenos Aires structure

1. Our vision: a magazine and a philosophy

Wicked Buenos Aires is an innovative magazine in terms of format, distribution and language, which deals with Buenos Aires and its various cultural scenarios. Foreigners and locals are introduced to interesting features and events that define the city and its people.

Wicked Buenos Aires implements a philosophy of multiculturalism, pro-activeness and youth crystallized in a singular, open-minded and hopeful perspective.

Wicked Buenos Aires is hip and urban, stylish but not pretentious; the city is its natural environment.

Wicked Buenos Aires is a multilingual magazine with original content in English and Spanish. No translations.

2. Our commitment

Our goal is to describe the city of Buenos Aires - its people, art and culture. Wicked Buenos Aires magazine aims to be funny, open, cosmopolitan and diverse; it develops an innovative format, an intelligent distribution and a language according to a global world.

Our content is clearly focused in Buenos Aires, the modern and multicultural heart of Latin America and one-time colonial epicenter. This duality is our foundation.

The history of Buenos Aires is a distinct mixture of philosophies, ways of life and even languages. Each manifestation of art and culture shows this unique and special blend that we aim to highlight.

3. Editorial

The content of the articles should deal with any kind of cultural expression in Buenos Aires and should also provide

Intellectual challenge: the article should involve readers in an interesting topic that make them wish to get in contact with.

Urban mysticism: the texts should pay special attention to the kind of things that are not common in other places.

Savage innovation: to consider things that people “would have never thought about before”

4. Technical features

With 80 pages and a monthly circulation of 10,000, Wicked will become the biggest and most attractive magazine in the city. The collage, the mixture, the mash-up, the strong colours and the pictures of Buenos Aires will be its predominant features. The design is urban and inspired by both new and classic Argentinean Street Art.

Distribution

• 25 % content, 27 x 38 cm. colour, printing offset 70 grams.
• 50 % content, 27 x 38 cm. black and white, printing offset 70 grams.
• 25 % advertisements, 27 x 38 cm. colour, printing offset 70 grams.

The magazine will be displayed in a black cardboard stand that will be given to all distributors.

5. Target

• 19-27. abc1, c2, c3.
• Multicultural locals: students, executives, entrepreneurs and professionals familiar with foreign lifestyles and social norms.
• Tourists.
• Residents.
• People who consume culture, art and social trends. Their profile can be described as innovative, authentic, self-demanding, and intellectual; Those looking for diversity and entertainment. They need to make the most of their time and they wish to participate in the most interesting activities that the city can provide.

6. Values

Style: the magazine’s design is urban, pop and spontaneous.
Communication codes: utilize a mixture of universal language and urban slang.
Creativity: We aim to show content in a funny, figurative, humorous, ironic and surprising way.
Authenticity: Is our motto.

7. Restrictions

• Wicked Buenos Aires is not concerned with Politics.
• Wicked Buenos Aires is not interested in Sports.

8. Distribution - Plazas PDV

You May find our magazine in bars and selected:

• Salons
• Travel Agencies
• Rentals
• Train/Bus Stations, Airports

And along:

• Florida Street
• San Martin Plaza

Annual subscriptions will be available for: $30 pesos

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Director
Javier Gover director@wickedba.com

Blog Editor
M. Asher Quarantotto promocion@wickedba.com

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